First I don't upload videos. But I will say that if you do, consider the following:
I don't care to see you, your dog/cat, or kid. If there is no reason for any of these things to be in the video then do not put them in your video.
Don't post an unboxing. Save it for youtube.
Don't waste peoples time. I watch videos in the hopes of seeing or hearing about something that is not in the description. If all you are doing is parroting the listing then DON'T!
I want to see the product work (if it does something).
Clean your house, or shoot the video in a tidied up room.
Shut off all the background noise. No one wants to hear a baby crying, a TV playing, or a dog barking. If any of these things are present in your video, you are probably not making a useful video.
TALK! no silent videos just showing the product from various angles. Your video is pointless. You can do all that in pictures.
Do not post a video just to up your numbers.
All the above applies for pictures:
Do not just post pictures that are no better or anymore informative than the ones in the listing.
If your review is taking more than 7 days to get approved then there is something wrong in one of the pictures, or in the video.
Blur out barcodes, other product names, email addresses, websites, physical addresses on labels. Sometimes some other object can cause a picture to stall in the approval process.
Some people recommend to only add videos or pictures AFTER a review is approved.
If a product has a side that was not pictured in the list then take a picture of that side.
Pictures and videos do not have to be perfectly lit, or artistically presented, and if they are that is considered by some as suspicious. I don't care if you are a professional photographer. Just take a basic picture with your phone. I want to see details of the product not your artistic expression.
If it is an electronic device of any kind, and you can easily open it. Take pictures of the inside. This is VERY important to some of us. I can tell more about an electronic or electrical device from what is inside it than from what most people will talk about it.
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