Not everyone will agree on how to do this, so this is my take.
Do not write a wall of text.
Divide sections of reviews in to paragraphs.
Get to the point.
Use pro/con lists, but no bullet points
Do not use emojis.
Do not use disclaimers.
Do not explain how you rate things.
Do not explain the vine program.
Do not write about taxes.
If you must write about personal feelings save it for the end paragraph.
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